Addis Ababa
Saris, Adey Abeba
PHONE
/December 2021
Derara Tej needed creation of a brand identity for a honey wine product. Our motive was to develop a compelling and authentic brand identity that captures the essence of Derara Honey Wine and resonates with its target audience.
Date:
Project:
Customer:
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December 2021
Branding
Derara
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Derara Honey Wine is crafted from the finest honey, sourced from local beekeepers using traditional methods. The brand identity design process was inspired by Derara's rich history and commitment to quality craftsmanship. The logo design features a stylized bee motif, symbolizing the natural origin of the honey used in Derara Honey Wine and the importance of bees in the ecosystem.


A captivating and authentic brand identity that communicates the unique qualities of Derara Honey Wine.
Increased brand recognition and customer loyalty within the niche honey wine market.
Positive feedback from consumers, praising the brand's commitment to quality, sustainability, and traditional craftsmanship.
Successful launch of Derara Honey Wine with strong sales and distribution channels established in key markets.